Do Alt and Title Attributes Help With SEO?

A highly talked about topic is the SEO world is, “Do Alt and Title Attributes Help with SEO?” Well to help shed a little light on this topic, I did some research and came up with a few good conclusions. I’m not suggesting these are 100% accurate but from my initial research they seem to be right on target. I welcome all other SEO experts to share their opinions on this topic by posting their comments – because as we all know, every little bit of information can help us all.

Well to start, I want to provide a brief introduction of each attribute to help you understand their “intended” purpose.

The alt attribute is, popularly and incorrectly referred to as an alt tag and is commonly misunderstood to provide a tool-tip for an image. Both of these are incorrect. First of all, the alt attribute is an attribute and not a tag. The alt attribute was always intended to provide alternative information about an element and is generally required for image and image maps and is not meant to be used to display a tool-tip. The alt attribute, can be used for the img, area, and input elements to help provide alternative information to users who cannot display that element in their browser. As an example, here is how you would define an alt attribute for an image: <img src=”imagepath.gif” alt=”this is our company logo”>. If the image is not displayed the text, “this is our company logo” will be displayed in the place of the image.

The title attribute, on the other hand, is meant to provide additional information about an element, which is displayed as a tool-tip by most graphical browsers. The title attribute can be used to describe any HTML element except for base, basefont, head, html, meta, param, script, and title.

An excellent use for the title attribute is to provide descriptive text within an anchor tag to let the users know where the link will direct them if they click on it. When the user places their mouse over the link, it will display a small tool-tip displaying the title text that you’ve provided. An example would be

So as you can see the alt and title attributes have different purposes but how do they affect SEO? This is the true question we all want to know and understand. Do they help with SEO or are they simply ignored by the search engines? I tested several different scenarios, all in Google, and after my research I’ve come to the following conclusions.

Alt attributes seem to be picked up by Google, whether or not there was a link within that element. Some SEO experts have mentioned that if there is no link, then the alt attribute would not be indexed… from my research I’ve found this to be false.

Going further, I noticed in one testing scenario, if there was an image with an alt attribute and a link to a completely other site, that other site was also indexed by Google when searching for the text within the alt attribute. It was difficult for me to verify this multiple times but I definitely verified it in one testing scenario.

I also took this one step further and analyzed my results with what Google Images was displaying. I immediately noticed that Google sometimes takes the alt attribute text and provides this text as the description for the image in Google Images, something that is very valuable to know and understand when doing SEO for your website.

In all of my testing scenarios, the title attribute do not seem to be picked up by Google and adding a link to that element did not seem to affect this result at all. If you really think about it, this makes complete sense. Since you can place title attributes in almost every element of a website, it would be very easy for a user to affect the search engines by keyword stuffing throughout their web pages, something that Google and the other major players do not want, hence why title attributes do not help with SEO.

In my opinion, you should use the title attribute to help with your user’s experience and not with SEO. Since tool-tips provide more useful information to the user about images, links, fields and much more, you will help your users to understand what is happening around the web page.

So from my testing I’ve determined that a title attribute is meant to provide tool-tips to the user for user experience, whereas the alt attribute is helpful in terms of providing alternative information to the user when their browser cannot display an image or input element and helping to increase the SEO of a website. My recommendation is to pay close attention to when, where and how you are using your alt attributes. If they help with SEO, then you should pay close attention to what you are adding.

When adding images always be sure to add an alt attribute to the code of each image. If you do not have one, then just specify a blank one, such as alt=”". Also, be sure to add alternative text that is relevant to that image, the content on that page and be sure not to specify an alt attribute greater than 100 characters in length, as this may be perceived as spamming.

I hope you find my brief overview on the topic of, “Do Alt and Title Attributes Help with SEO?” to be beneficial for you and your business. I’m sure one could dive deep into this topic, spending weeks determining the differences between how Google, Yahoo! and the other major search engines handle title and alt attributes with regards to SEO for a website.

I welcome all comments and/or feedback.

5 Tips for A Creative Retail Branding and Design Strategy

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture.

In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy, retail stores are a mishmash of unrelated ideas that can confuse and put off potential customers.

Design your layout based on traffic flow:

When customers enter the store, where do they look? Which way do they go? Position your best products in areas where customers are more likely to notice them. Pedestrian traffic is often influenced by vehicular traffic. That is, in areas where people drive on the right side of the road, in-store traffic patterns tend to move in a clockwise pattern. Use these patterns to your advantage.

Create a focal point in your visual displays:

Don’t just bring attention to anything and everything in the store, but draw customers in by featuring one item prominent, whether that’s in a window display or in the middle of your store. Strategically position lights and other items to point to your featured product and avoid distracting customers by putting equal weight on too many items at once.

Make window effects:

Windows make small spaces look larger and more inviting. Creating windows in the walls separating two rooms can give the entire building a more airy ambience, or creating visual illusions of windows such as white panels or drapes around mirrors, can also create a window effect, increasing the feeling of light and movement, especially if you are in a small space.

Avoid clutter:

Clutter feels noisy and uncomfortable for customers. Don’t overload your customer’s visual circuits with signs and patterns and displays galore. Instead, use neutral colors for larger items and accent the space with smaller items with brighter colors, and do not place your merchandise too closely together.

Use lighting to your advantage:

Lighting is important in any shop, and especially so in small corners. Make sure that your store is well lit, or else you will not be making good use of your space – customers don’t usually prefer to wander into dark, shadowy areas, so any merchandise displayed there will not receive a fair consideration. Use a combination of different lights to keep the space illuminated and to add variety and interest to the space.

Why Custom Web Design is Important For Your Business

Introduction

Custom web design plays an important role in the success history of a web site. A site is consists of text and images and there are many pages in the site. Each web page in a site is an HTML file having its own URL. A web site is similar to traditional print publishing as it is also a container of information like a book. The difference is that a book is a hard copy of information and a website is a soft copy of information.

Necessity of web design

For any business to grow, it is necessary to have an attractive and appealing website. When we browse through a site, it is the attractive appearance of the site which shows our eyes and we want to search more on that. A website gives online presence to a business that has widest reach and can be accessed by a number of people. Today, in the world of internet, people like to communicate more through internet and for any information or service they search on the internet. By having a website you can easily be in touch with your clients and customers.

Important components of a good website

A website should have good navigation power, people are not patient enough to struggle in finding their way around in your site. So your web site should have strong and flexible navigation power.

The display of site should be very clear and visible. Hazy appearance and unclear visual aspects are negative points for your site. Whatever your business has to offer should be demonstrated on the site very clearly.

With the help of web designers you can make your site attractive and eye appealing. The web designers work on different aspects of a web site such as content, text, graphics, display, etc. which make a site live and user friendly. Different types of things are utilized in designing a web site such as animation, communication design, graphic design, information architecture, marketing, interaction design, photography, typography, corporate identity etc.

You can make your web site more attractive and appealing to audience by designing your site. Web designers are professionals who have proper training in this field. You can hire these web designers to design your web site. And you can see the difference and growth of your business in very effective manner.

Pain Relief – The Real Value of Alternative Medicine for Endometriosis Pain

Over 5 ½ million women in the United and Canada, the pain from endometriosis is all too real. Because the tissue that n lines the inside of the uterus grows outside of the uterus, these women suffer through many various pain symptoms. Whether they experience excessive bleeding, lower back and abdominal pain, or infertility (inability to become pregnant), most women with this disease seek endometriosis pain relief treatments and products that provide effective pain relief.

Endometriosis pain treatment is available in many forms, such as over-the-counter medication, hormone therapy, and surgical options.

However, for some women, the side effects of these manufactured medicines are not worth the end result. Many women tend to find relief using a more natural method of endometriosis pain treatment.

Natural Endometriosis Pain Treatment Options

Speak to your doctor before you try a natural method of endometriosis pain treatment to make sure what you have is truly endometriosis. If your doctor agrees that a natural method of endometriosis pain treatment is right for you, begin treatment. Some of your alternative endometriosis pain treatment options include:

o Acupressure. Acupressure is a Chinese method of pain relief that relies on pressure to stimulate channels of energy. Acupressure is a successful endometriosis pain treatment for women experiencing painful cramps. Find a doctor who is accredited to practice both conventional medicine and acupressure.

o Acupuncture. Chinese medical practitioners believe that acupuncture is a very effective endometriosis pain treatment. Combined with herbal therapy, acupuncture regulates stagnant blood, which causes much of the inflammation and pain of endometriosis. It will require a few treatments before you experience any material results. If results are not apparent by the 3rd treatment, discontinue or find another practitioner .

o Herbal Medicine. Many believe that specific medicinal plants can heal a patient naturally. For endometriosis pain treatment, herbs are first taken to rebalance the hormone levels in the body. Then, other herbs are used to strengthen the immune system. These herbs will eventually lead to the elimination of the disease. One of the most effective herbal formulated products on the market is a product called Menastil, with its penetration agent derived from the Calendula flower. Menastil is a topically applied, non-addictive, non-narcotic pain relief solution that has proven very effective for endometriosis pain relief.

o Exercise. Do not underestimate the amazing health benefits of exercise. Simple exercises, such as aerobics, walking and swimming, can help prevent cramps, improve circulation, and relax the uterus.

o Aromatherapy. Essential oils, like chamomile, lavender, and jasmine can reduce endometriosis adhesions. These oils along with massage therapy can strengthen the immune system, help with sleep issues, and heal muscles and tissues.

The focus of alternative medicine is to help the body heal itself naturally. Who knows? Alternative medicine used as endometriosis pain treatment may be able to help you cope with your painful symptoms.

For more information about alternative medicine used as endometriosis pain treatment, check out The Institute for Female Alternative Medicine.